Ace is a savvy, soulful dog who’s been through the struggle of allergic itch along with his humans. This dog is effortlessly fun, and quirky and always happy to share what he’s been through, knowing it can help more itchy dogs (and their humans) talk to their vets about Apoquel.

Unbranded Campaign: Scratch Beneath the Surface

• Developed site to support awareness of allergic itch and help more people understand the importance of digger deeper to treat the root cause.

• Created the persona of Ace, our new Apoquel brand mascot that will be integrated throughout the year in a variety of work, including his first cameo in the TV spot!